NETpc
Data Strategy & Marketing Analytics Department
Tech / Tourism & Trade
|14 months$12M
Revenue Increase
4.2x
Marketing ROI
30%
Acquisition Cost Reduced
The Challenge
A large Uruguayan holding company with operations in tourism, export trade, and retail lacked unified data infrastructure and analytics capabilities. Each vertical operated independently with siloed data. Management needed a comprehensive view of business performance across divisions, customer insights for targeted marketing, and data-driven decision making at the executive level.
Our Approach
We built a centralized data warehouse aggregating data from tourism booking systems, e-commerce platforms, and export trade management systems. Implemented ETL pipelines using Apache Airflow for automated data integration and transformation. Created semantic layer with business metrics and dimensions for easy analysis. Developed executive dashboards in Tableau showing KPIs across all business units. Built customer analytics engine for segmentation and predictive marketing. Established data governance framework and trained analytics team.
Key Deliverables
Tech Stack
Impact
Data warehouse integration provided unified business visibility across 3 major divisions for the first time. Executive dashboards reduced reporting time from weeks to minutes. Customer segmentation models increased marketing campaign effectiveness by 45%, improving ROI from 2.5x to 4.2x. Predictive models identified high-value customer segments, enabling targeted acquisition campaigns that reduced customer acquisition cost by 30%. Annual data-driven decisions increased revenue by $12M.
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